Marketing Cases Problem Solving Case Study Example | Topics and Well Written Essays - 1000 words

Marketing Cases Problem Solving - Case Study Example A.1. can also try to develop its own tie-ups with the distributors of its product, like the grocery stores and restaurants. For instance, A.1. could concentrate on building up a superior communication network between itself and its distributors and suppliers so that they can understand each others' needs. It is very crucial for A.1. to retain the major percentage of shelf space within grocery stores since this has an express correlation with the sales level of an item. The company can carry out a small research to find out the exact optimal position for its products within the shelf layout. It can then quest for that position to be granted by its distributors. A.1. should guarantee that the situation of its product's kiosks is in elevated traffic areas and that they are easily reached. When the firm is trying to obtain partnerships with restaurants, it should emphasize the fact that "9 out of 10 steakhouses serve A.1." (Kerin and Peterson 631). Also, the display of A.1. Steak Sauce on a table motivates 70% of consumers to think about steak (A.1. Sauce Derives Its Name From Utterance of a King, 15). The firm can also go in for promotion of its product by offering a free product such as a spatula with a bottle of A1. But the firm has to be careful in dealing with such giveaways by announcing that the consumer's who submit their information to the company will only be given the additional product free. A.1 could simultaneously promote its product at the venue and date which Lawry's has chosen for its launch. The company can also try its hands at sponsoring barbeques outside the games venue throughout March Madness. A.1. could also organize barbeques at the exterior of large grocery store chains, such as Publix, predominantly on the Memorial Day weekend. The company normally makes use of around 15% of its operating revenue on advertising (Kerin and Peterson 633). This is a sturdy budget to promote its steak sauce. The firm's should also plan for its advertising goals and it should see to it that the frequency of such ads increases and it get more penetration power. Giving a free spatula would also incite psychological reactions from consumers. Asking the customers to propose their personal information before receiving the free giveaway would help the firm in expanding its customer relationship management database. Carrying on barbeques outside college basketball games throughout March Madness would comprise sufficient exposure for the firm. Finally, the firm could work to package A.1. or use the sauce as an ingredient in other Kraft products in order to enlarge their customer base. For instance, the firm can combine A.1. Steak Sauce with Oscar Meyer meat or Lunchable products. Reference: 1. Kerin, Roger, and Robert Peterson. Strategic Marketing Problems: Cases and Comments. 11th Edition. Upper Saddle River, NJ: Pearson Prentice Hall, 2007. 2. "A.1. Sauce Derives Its Name From Utterance of a King." Metropolitan News-Enterprise 18 Nov 2004 15. 13 Apr 2007 . 3. "Vision and Values." Kraft Foods. 10 Apr 2007. Kraft Foods International. 10 Apr 2007 . Goodyear Tire and Rubber Company Case Analysis The research on Goodyear Tire and Rubber Company gives us a clean picture as to why sometimes one has to keep on constantly

The Association between War Crime and Nori Films Essay

The Association between War Crime and Nori Films - Essay Example The relations between war and the noir phenomenon As pointed out, the world wars shattered the dreams of millions of human beings and led them towards the drastic effects of the same. Besides, national identity became under crisis and unity beyond borders became a myth. During this time, the Noir film genre began to portray the postwar problems. Basically, Noir film dealt with the problems faced by individuals in the postwar society. This is utmost important because the unity during wartime underwent rapid change and transformed into the visible moral problems in the postwar society. This socio-political background deeply influenced the close relation between war and Noir phenomenon. Within this scenario, the film directors related to Noir film genre began to provide ample importance to the anxieties of the mass. One can easily identify the fact that material wealth cannot reduce human anxiety, but close examination of the grass-root level reasons of the problem can. Most of the Noir films deal with the disillusionment in human life, especially related to wars. ... Paul Meehan makes clear that, â€Å"As the film begins, Teddy and fellow marshal Chuck Aule (Mark Ruffalo) are riding the ferry out to Shutter Island, a barren rock 11 miles out to sea from Boston that houses a psychiatric hospital for the criminally insane† (274). In the film, the protagonist and the inmates face helplessness, which is an important problem portrayed in Noir film genre. One can easily identify that both these problems are closely related to the problems faced the people in a postwar society. So, the Noir film genre deals with the crises related war in a postwar society. Noir Films reflect emotional trauma faced by war hero As the Noir films are related to the crises faced by the human beings, emotional trauma is an important element that differentiates the same from other genres. On the other side, heroism related to war is an important element of war films. One can see that the Noir films that deal with the theme of war are symbolic of emotional trauma faced by the heroes. To be specific, the disillusionment faced by war heroes after wartime, especially unemployment and alienation, are inculcated in Noir films. From a different angle of view, wars force soldiers and other officers to face emotional trauma and eventually leads them to emotional problems. When a war hero returns to his locality, he is forced to face a different situation. Within this context, war is not a reality, but a past experience. Gradually, the war hero feels that his heroism is limited to the context of warfront, not to the mainstream society. Besides, he cannot expose his heroism in the society and detachment from the role of a reputed soldier/officer to a civilian leads to emotional problems. For instance, the protagonist